Content Portfolio
Under Armour: Voice of running authority
As a trail ultramarathoner, I was excited to have the opportunity to write content for Under Armour. I penned their glossary and women’s running shoe guide, plus a plethora of running articles covering cadence, tempo runs, and cold-weather running.
https://www.underarmour.com/en-us/t/playbooks/running/women-running-shoes/
https://www.underarmour.com/en-us/t/playbooks/running/glossary-of-running-terms/
Illumina: Oncology page creation & Cancer Research section revamp
Alongside Digital Experience peers, product marketers, science writers, and designers, I coordinated the creation of 5 new oncology pages and the restructuring of the Cancer Biomarkers section of the site. This included contributing the majority of the copywriting, wireframing, and aiding in UX and SEO strategy.
https://www.illumina.com/areas-of-interest/cancer/ngs-in-oncology/biomarkers/ntrk-fusions.html
Consumer Reports: Content audit and website redesign
CR was seeking to improve the SEO and UX of their homepage. As a freelancer, I conducted a content audit of the site’s most important pages, including the homepage, to determine quick wins and long-term improvements. See the site before the audit by clicking here.
San Diego Ultra Running Friends
I manage communications for San Diego Ultra Running Friends, which includes keeping members in-the-know and providing engaging content that connects the SD and SoCal trail and ultra running communities.
Intuit Accountants: Pro tax software for tax pros
At Intuit as part of their professional-facing creative team, I worked alongside designers and with a plethora of stakeholders to create content that executes upon acquisition and retention marketing strategies, including webpages, emails, print mailers, brochures, etc.
https://accountants.intuit.com/tax-software/proseries/
Illumina: New product category promotion
A fast-moving project, this completely new product category page was constructed alongside product teams to fill a crucial content gap on the site. I touched upon all aspects of the robust competitive campaign by contributing copy, designing wireframes, writing email and ad copy, and aligning a ton of stakeholder input.
NTT Research: Making quantum physics content accessible
NTT Research had a list of complex quantum computing and physics content that required SEO & user-friendly updates. I distilled complex topics down to their essence, effectively making them reachable by search engines and experts.
SDCCU: More than a credit union
SDCCU, a leading credit union in San Diego and a staple of the community, needed help providing useful, realistic, and pragmatic content that met their SEO goals. Alongside an SEO team, I provided content strategy and copywriting for this piece among many.
https://www.sdccu.com/blog/december-2020/how-to-buy-a-house-in-san-diego-11-steps-to-follow/
Illumina: Homepage promotions
I led an interdepartmental team responsible for strategizing monthly updates to the homepage. This included writing copy, formulating UX copy and strategy, and working alongside design, product, and communications teams to promote specific campaigns and products.
Reltio: Becoming an authority on data quality
I contributed copywriting for a variety of blogs that served to showcase Reltio as an authority of data quality knowledge while improving their web presence.
https://www.reltio.com/blogs/business-processes-and-data-quality/
Local business: Attention attention
Beyond providing content strategy and copywriting for large-scale businesses, I also LOVE to lend my expertise to small businesses who seek to break into a challenging market. Portal Coffee in San Diego needed help creating a marketing campaign that outperformed the big players in the area. My team of two successfully fledged Google Maps ads, a Youtube channel to support these ads, and a much-loved, authentic social media campaign.